EVERYONE CAN START AN APP.
ALMOST NO ONE FINISHES.
A weekly newsletter for builders who are tired of abandoned projects.
You've tried the AI coding thing.
Cursor, Claude, Replit. You watched the tutorials. You built something in a weekend. It was exciting.
Then you hit the wall. Deployment. Auth. Some weird bug. The AI starts hallucinating.
You don't finish.
Now it sits in a folder with your other 5 unfinished projects. Another "almost".
The tools aren't the problem. Finishing is.
Error: Module not found: Can't resolve './components/Auth'
at /app/src/index.js:4:12
... 34 more stack frames
AI Assistant:
I apologize. The previous code I gave you used a deprecated library. Let's try rewriting the entire backend...
_
Senior AI Engineer at Zapier
I had 10 abandoned projects before I figured this out. In the last 6 months, I shipped 3 apps while working full-time. Not prototypes—live products with real users.
"The difference wasn't talent. It was process."
One email. One build. Every week.
➜ ~/project npm run ship
Build complete.
✅ Deployed to production.
Active Users: 142 (+12 today)
I share exactly how I build and ship real apps—not the highlight reel, the full process:
- → How I scope ruthlessly so I can ship in days, not months
- → How I push through the ugly 20% when AI stops being magic and starts being frustrating
- → How I actually deploy and get real users, not localhost demos
- → How I keep going when ADHD says "new idea!"
If you're tired of almost-finishing, join me.
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